Bishop's University launches ‘Join the Multiversity’ recruitment campaign

Bishop's University has launched a new recruitment campaign titled ‘Join the Multiversity’ (Bienvenue à la Multiversité), currently running in Québec and Ontario. The initiative aims to differentiate the institution by highlighting its multidisciplinary education, multicultural campus, and community connections.

The campaign follows a study conducted in March 2025 involving students, parents, and guidance counsellors. The findings suggested that the university's unique strengths were being lost in traditional academic marketing. The new strategy provides a unified message for recruitment efforts across Canada and internationally, delivered in both English and French.

The launch comes amid financial pressures in the higher education sector and shifting perceptions regarding the value of a degree. According to surveys, a significant portion of Gen Z Canadians express uncertainty about the necessity of post-secondary education for career success. The campaign, supported by the Bishop's University Foundation, emphasizes the human and connective aspects of learning as a core value.