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[BUSINESS] · Brazil · 5 sources

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BKOpen CEO Geraldo Majela forecasts $588B embedded finance market by 2030

Geraldo Majela, chief executive of the financial marketplace BKOpen, says the global embedded‑finance market is projected to expand from about US$ 83 billion in 2023 to roughly US$ 588 billion by 2030, a compound annual growth rate of 32.8% according to Grand View Research. The surge is linked to the widespread use of smartphones and internet access, as well as advances in open finance, APIs and data analytics.

Embedded finance embeds services such as credit, payments, insurance and digital accounts directly within non‑bank platforms, allowing users to obtain financial products without leaving the application. Majela identifies retail, e‑commerce, mobility, telecommunications, marketplaces and technology firms as the primary sectors driving the expansion. Platforms like BKOpen employ technology and profile analysis to match consumers with tailored offers, increasing convenience, reducing bureaucracy and improving the overall user experience.

Entities

BKOpen · E‑commerce sector · Geraldo Majela · Grand View Research · Retail sector

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