Black Friday 2026 date and retail trends

Black Friday is scheduled to fall on November 27, 2026. While the official day remains a focal point, the retail period has evolved into a multi-day or multi-week event. In Greece, businesses often begin activating early offers at the start of November, with discount intensity peaking during the week of Black Friday across both physical and online stores.

Originating in Philadelphia during the 1950s and 1960s, the term was initially used by police to describe the chaotic traffic and heavy crowds following Thanksgiving. Another common interpretation from the 1980s suggests the name refers to businesses moving from being ‘in the red’ (losses) to ‘in the black’ (profitability). Originally centered on major department stores, the event now encompasses nearly all retail categories, including electronics, home appliances, clothing, and cosmetics.