Black Friday consumer trends and financial offers

As Black Friday approaches, consumer trends indicate a significant focus on technology and financial planning. In Italy, consumer technology sales grew by 8.4% during the discount week in 2025, with online channel sales increasing by 13.2%, according to NielsenIQ estimates.

In the technology sector, Trust has announced discounts of up to 40% on various accessories via Amazon, including mice, keyboards, webcams, and gaming headsets. Notable products include the Treva Hyperscroll wireless mouse designed for multi-device use.

In the financial sector, TF Bank is promoting its TF Mastercard Gold to coincide with the shopping season. The credit card features a zero annual fee, no foreign transaction fees, and interest-free purchases for up to 55 days. It also includes travel insurance and compatibility with digital wallets such as Apple Pay and Google Pay.