Black Mirror Experience offers 20% discount in São Paulo

The Black Mirror Experience, an immersive attraction located at Shopping Eldorado in São Paulo, is offering a 20% discount on all sessions from September 1 to September 7 during Independence Week.

Inspired by Charlie Brooker’s series, the 60-minute experience utilizes location-based virtual reality (LBVR), 4K screens, and surround sound to place visitors within a narrative. Participants create personalized avatars using their image and voice to interact with a fictional technology company called Phaethon and its AI companion, LifeAgent. The experience allows users to make real-time decisions that influence the story's outcome, exploring themes of privacy, surveillance, and digital identity.

Produced by WOW Exibições in partnership with Banijay Live Studio and Univrse, the attraction has previously toured cities such as Montreal, Madrid, and New York. It also received a Special Jury Prize in the Immersive Competition at the 2026 Cannes Festival.