Black Sherif named face of Telecel Ghana’s Project X

Telecel Ghana has officially named award-winning musician Black Sherif as the face of its new digital financial services campaign, titled ‘Project X’. The announcement, made at a launch event in Accra, ends weeks of speculation regarding the identity of the brand partner.

Telecel Ghana CEO Patricia Obo-Nai described the partnership as a synergy between a youthful telecom brand and an inspiring Ghanaian artist. The initiative aims to provide customers with enhanced digital financial experiences. Under the Project X framework, customers can receive a unique ‘BlackoCode’ following online engagements with the artist, alongside exclusive discounts and surprises via the Telecel Play App.

Aneth Muga, Telecel Ghana’s Director of Consumer Business, stated that the campaign was developed to meet customer expectations for simple, secure, and exciting experiences rather than just standard products.