blarlo CEO stresses translation as key to corporate international growth

Company blarlo argues that professional translation and localization have become strategic assets for firms seeking to expand abroad. Executives Carmelo Gayubo (CEO) and Óscar Martín Zorrilla (CBO/COO) explain that adapting content goes beyond literal language conversion, requiring cultural, sector‑specific, and technical adjustments to build customer trust and competitiveness. They note that artificial‑intelligence‑driven machine‑translation can speed up large‑scale content handling, but raises concerns about quality, terminology accuracy, human oversight and data confidentiality.

Citing research from CSA Research (formerly Common Sense Advisory) on Fortune 500 companies, blarlo points out that firms that increased translation budgets were 1.5 times more likely to report overall revenue growth, suggesting that investment in linguistic services can generate measurable economic returns.