Blaser Group CEO discusses UK exhibition strategy

Blaser Group Ltd CEO Frederic Hanner discussed the company’s long-standing presence at the Great British Shooting Show, which has served as a key event for the company’s UK operations since 2016.

During the interview, Hanner noted that while the size of the exhibition stand at the NEC has remained relatively consistent, the range of brands represented has expanded. In addition to Blaser, the stand now features Sauer, Mauser, Minox, and the Austrian cellular trail camera brand ICU.