Bleisure and Workation Drive New Revenue Streams for Hospitality

The pandemic‑era blend of business travel and leisure, known as bleisure, and the rise of workations have become a structural market trend. Travelers who combine work with vacation stay longer, spend more and help fill hotels during off‑peak periods. In response, the German Convention Bureau will host a sales‑focused seminar in Frankfurt, highlighting how hotels and MICE venues can create flexible packages that capture this demand.

Industry data underline the shift: Deloitte’s 2026 summer‑travel study reports that about one‑third of U.S. travelers plan to work during their longest summer break, up from 23 % a year earlier, while Expedia notes an increase in multi‑hotel bookings driven by extended bleisure stays. The trend also raises policy questions for employers about tax, insurance and travel‑policy compliance.

Complementing the business focus, travel journalist Barbara Riedel has published a 224‑page guide presenting more than 30 European workation destinations, from major cities such as Barcelona and Berlin to lesser‑known spots in the Balkans. The guide stresses reliable internet, coworking spaces and suitable infrastructure as prerequisites for successful remote work while traveling.