Blizzard announces third Overwatch and LE SSERAFIM collaboration

Blizzard Entertainment has announced its third collaboration with the K-Pop group LE SSERAFIM for the game Overwatch. The partnership includes themed in-game content such as skins, emotes, and challenges.

The rollout is scheduled to begin on September 11 with the release of a new LE SSERAFIM music video. On September 13, Blizzard will release a gameplay trailer and launch the collaboration cosmetics in the in-game store. The event will culminate with a live musical performance by LE SSERAFIM on the closing stage of BlizzCon on September 14.

This marks the third time the two brands have partnered, following previous collaborations in 2023 and 2025. The initiative highlights the growing trend of using digital cosmetics and cross-media entertainment to drive microtransactions and engage diverse fanbases.