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[CULTURE] · Brazil · 9 sources

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Blogueirinha to host new live interview program on Multishow

The comedic character Blogueirinha, created and performed by influencer Bruno Matos, is returning to television with a new weekly live interview program on Multishow and Globoplay. The project, which has been in development for approximately one year, will feature a studio audience and maintain the character’s signature acidic humor and provocative interviewing style.

Produced by Porta dos Fundos and directed by Vlad Nascimento with a script by Célio Porto, the show marks a significant professional transition for Matos following his departure from DiaTV in early 2026. Matos described the move as a vital step for his professional and emotional growth, calling it the “biggest project of my life.”

His departure from DiaTV reportedly followed internal disagreements and challenges in securing high-profile guests due to the character's controversial comedic tone. The new Multishow venture aims to expand the character's reach within the Globo media conglomerate.

Entities

Blogueirinha · Bruno Matos · Globo · Multishow · Porta dos Fundos

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