BMW and MINI relaunch operations in Martinique

BMW and MINI have launched a revitalized presence in Martinique through a redesigned showroom and expanded after-sales services. Managed by the Parfait Group, the new dealership is led by Yann Woisson, who brings extensive international experience from the BMW Group in Africa and the Middle East.

The facility features a modern lounge-style showroom designed to facilitate customer interaction through digital displays for vehicle configuration. The operation includes a team of 24 employees and five technicians focused on strengthening the relationship between the brands and local owners, with an emphasis on maintenance and the potential growth of electric vehicles on the island.