BMW delays agency sales model transition and continues share buybacks

BMW has delayed the implementation of its agency sales model in Germany until at least July 1, 2028. Under this new model, the manufacturer sets fixed prices while dealers act as intermediaries receiving commissions, rather than selling vehicles from their own inventory. This delay allows dealers more time to adjust to the fundamental changes in their business model and maintains the current ability for customers to negotiate prices.

The postponement comes as the company faces significant pressure, including a recent drop in profits and a cost-cutting program aimed at reducing approximately 8,000 jobs by the end of 2027.

In parallel, BMW has continued its 2025–2027 share buyback program, purchasing over 1.1 million shares in a two-week period during August. Despite these buybacks, the company's stock remains near its 52-week low, having declined approximately 38 percent over the past year.