Audi and BMW advance new electric and hydrogen vehicle strategies

Major European automakers are advancing diverse electrification and propulsion strategies. Audi is reviving the A2 nameplate with the A2 e-tron, an aerodynamic electric model expected to launch this year with prices starting around 38,200 euros. It will utilize the MEB-based platform shared with the VW ID.3 and offer various battery capacities ranging from 50 to 79 kWh.

BMW is pursuing a multi-pathway approach. The company is developing the i1, a compact electric hatchback slated for 2028, which is expected to feature a high-performance 800-volt architecture and rear-wheel drive to compete with Audi. Additionally, BMW is testing hydrogen fuel cell technology with the iX5 Hydrogen, aiming to offer a solution that combines fast refueling with electric driving characteristics.

Other market developments include the BMW iX3, which focuses on a seamless transition for traditional SUV drivers, and the Cupra Raval, a sporty compact electric vehicle being offered through competitive leasing programs. Meanwhile, the used car market for older models like the Audi A3 (8V) remains a viable option for consumers seeking premium features at lower price points.