BMW Group Argentina hosts Gen M Edition event in La Plata

BMW Group Argentina hosted the ‘BMW Experience 2026: Gen M Edition’ at the Autódromo Roberto Mouras in La Plata. The two-day event brought together approximately 500 attendees, including clients, media, and the BMW M community, to experience the performance capabilities of BMW M, M Performance, and MINI John Cooper Works vehicles.

During the event, participants completed a total of 412 test drives on the circuit's short track, with some models reaching speeds exceeding 200 km/h. The driving fleet included the BMW M135 xDrive, M240i xDrive, M340i xDrive, X3 M50, and MINI John Cooper Works. Additionally, professional driver Julián Santero provided taxi-rides in the BMW M3 Competition Touring and BMW M5.

The event featured five key product launches: the BMW M2 CS, BMW M440i xDrive Cabrio, MINI John Cooper Works Countryman ALL4, the MINI GP Inspired Edition, and the BMW F 450 GS from the BMW Motorrad line. In total, 23 models from BMW, MINI, and BMW Motorrad were on display.