BMW launches AI‑driven vehicle configurator on ChatGPT

BMW ChatGPT vehicle configurator AI-powered shopping conversational commerce

BMW has become the first automaker to embed its vehicle configurator directly into OpenAI’s ChatGPT as a plug‑in. The tool lets shoppers describe the model, powertrain, colour, interior space, ground clearance and other preferences in natural language, after which the AI returns matching BMW models and configurations. Users can refine their choices through follow‑up dialogue, and the plugin can open the official BMW build page for purchase or search dealer inventory for similar stock. The service draws on live data from BMW’s existing configurator and, when needed, supplements it with web searches via ChatGPT’s browsing capability. It is available on both desktop and mobile versions of ChatGPT through the Plugins menu. BMW frames the launch as a new digital sales channel that simplifies the car‑buying experience and signals a shift toward conversational commerce in automotive retail.