BMW leads Bavarian brands in Interbrand global ranking

Five Bavarian companies have been named among the top 100 global brands in the latest Interbrand ranking. BMW holds the highest position for the region at 22nd place, despite an 18 percent decrease in brand value compared to the previous year.

Other notable Bavarian entries include Allianz, which ranks 26th with a 9 percent increase in brand value, and Siemens, which secured 47th place with an 8 percent rise. Adidas follows at 56th place, seeing an 8 percent decline in value, while Audi rounds out the Bavarian list at 65th place after a 20 percent drop.

Across Germany, Mercedes-Benz was ranked as the top national brand at 20th, followed by Porsche at 66th and Volkswagen at 77th.