BMW M launches ‘Get Even With Corners’ campaign in UAE

BMW M, together with Serviceplan Middle East and authorised importer AGMC, unveiled a 90‑second black‑and‑white film titled “Get Even With Corners”. The spot stages a noir courtroom drama in which corners are prosecuted, ending with the reveal that drivers can settle the score behind the wheel of a BMW M.

Directed by Nalle Sjöblad, the film mixes heavy shadows, wide‑angle framing and absurdist comedy. “We have a score to settle with corners,” says the fictional prosecuting attorney. Akhilesh Bagri, Chief Creative Officer at Serviceplan Middle East, adds that the campaign shows “the conversation between driver and machine really begins” when a driver conquers a corner. The campaign targets drivers in Dubai, Sharjah and the Northern Emirates, positioning BMW M’s handling and control as the solution to everyday “corner‑related” frustration.