BMW Motorrad Italia launches GS Week motorcycle promotion

BMW Motorrad Italia has launched ‘GS Week’, a commercial initiative dedicated to its GS adventure motorcycle range. Running until September 26, 2026, the promotion offers a complimentary BMW Motorrad System 7 Carbon Evo modular helmet to customers who purchase any model from the GS lineup at participating dealerships across Italy.

The promotion covers the entire GS family currently in the product list, ranging from the entry-level F 450 GS to high-end models such as the R 1300 GS and R 1300 GS Adventure, as well as the F 800 GS and F 900 GS series. The included System 7 Carbon Evo helmet is a high-end accessory designed for touring and adventure use.