BMW Motorrad launches test ride campaign in Japan

BMW Motorrad is conducting the ‘RIDE & STYLE CAMPAIGN’ at authorized dealers across Japan from October 1 to November 30, 2026. The campaign, themed ‘Feel it by riding. Enjoy it by wearing,’ offers a BMW Motorrad genuine T-shirt to the first 200 participants who complete a test ride of eligible current models and submit a post-ride survey.

The promotion covers most current models, including super sports, roadsters, adventure, tourers, and heritage bikes. Participants must apply via the campaign’s dedicated website and coordinate a test ride date with their preferred dealer. The limited-edition T-shirts feature the ‘MAKE LIFE A RIDE’ slogan on the front and the ‘BMW MOTORRAD’ logo on the back.