BMW ranked top automotive after-sales brand in Italy

The Quintegia Service Customer Study 2026 reveals that 97% of respondents consider the quality of an automotive brand's service network a decisive factor in their brand choice. Key consumer expectations include rapid appointment scheduling, brand specialization, proactive communication, and digital management of service processes.

According to the DealerStat 2026 survey conducted among Italian dealers, BMW has been ranked as the top brand for after-sales service. BMW achieved a score of 4.18 on a five-point scale, significantly exceeding the national average of 3.24. The brand led in several categories, including spare parts business, after-sales marketing, warranty claim management, and maintenance package competitiveness.

Mini and Toyota followed BMW on the podium. The study, presented at Service Day in Verona, highlights a shift in consumer behavior, noting a rise in the use of messaging services like WhatsApp for service communication, which grew from 10% to 13% among private customers.