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BMW transitions to Neue Klasse platform with new iX3 and redesigned electric models
BMW is undergoing a major strategic shift with the introduction of its Neue Klasse platform, aimed at redefining the brand through electrification and digitalization. The new iX3 series has launched in Japan as the first commercial model of this era, featuring 800V high-voltage technology, sixth-generation eDrive, and a redesigned vertical kidney grille. The iX3 also emphasizes sustainability, utilizing recycled ocean plastics and aluminum in its construction.
This transition involves significant changes to existing model identities. The upcoming i3, built on the Neue Klasse architecture, represents a radical design departure from the traditional 3 Series, potentially risking the brand's established visual continuity. Meanwhile, the current i4 Gran Coupé is expected to be phased out to make room for the new i3, though the i4 nameplate may return in the future as a dedicated two-door electric coupe or convertible.
Entities
BMW · Neue Klasse · i3 · i4 · iX3
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] The new iX3 features an 800V high-voltage system and sixth-generation eDrive technology. www.wwdjapan.com
- [○ 1 SOURCE] The new iX3 utilizes recycled materials, including 30% recycled ocean plastic in certain components. www.wwdjapan.com
- [○ 1 SOURCE] The new iX3 series is the first commercial model of the Neue Klasse. www.wwdjapan.com
- [○ 1 SOURCE] The new i3 based on the Neue Klasse platform will eventually replace the current i4. www.autojournal.fr
- [○ 1 SOURCE] The new i3 introduces a dramatic design departure from the traditional 3 Series. www.bmwblog.com
- [○ 1 SOURCE] In Japan, the iX3 50 xDrive is priced at 9.82 million yen, while the M Sport version is 10.34 million yen. www.wwdjapan.com
- [● 3 SOURCES] BMW is transitioning its core lineup to the Neue Klasse platform. www.autojournal.fr · www.wwdjapan.com · www.bmwblog.com
- [○ 1 SOURCE] The i4 nameplate may be repurposed for a future two-door electric coupe or convertible. www.autojournal.fr