BMW partners with Spider‑Man: Brand New Day, unveiling iX3 Flow prototype and global car tie‑ins
BMW has become the official vehicle partner for Sony Pictures’ 2026 Spider‑Man film Spider‑Man: Brand New Day, replacing Audi and Hyundai. The new BMW iX3, the first model of the Neue Klasse platform, and the BMW 5 Series Sedan appear in the movie and are woven into the storyline. BMW also created a one‑off iX3 Flow – Spider‑Man Brand New Day prototype that uses full‑color E Ink Prism panels to animate the car’s exterior. The prototype will be on public display at BMW Welt in Munich through September 2026. Owners of compatible BMWs (OS 7, 8, 8.5, 9 or X, built after July 2020) can trigger a Spider‑Man animation on the control display from 27 July to 10 August 2026 in more than 70 markets. A Spider‑Man‑themed livery was applied to BMW’s #24 M Hybrid V8 race car for the IMSA WeatherTech SportsCar Championship round at Road America. The campaign, announced by senior vice‑president Bernd Körber, includes a teaser film “The Big Screen” produced with Jung von Matt Hamburg and UEG.
Entities: BMW 5 Series Sedan · BMW AG · BMW Group · BMW iX3 · BMW iX3 (first Neue Klasse model) · BMW iX3 Flow · BMW iX3 Flow – Spider‑Man Brand New Day · BMW iX3 Flow – Spider‑Man Brand New Day prototype · Jung von Matt Hamburg · Marvel Studios · Sony Pictures · Sony Pictures Entertainment
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 7 SOURCES] The iX3 Flow prototype will be displayed at BMW Welt in Munich until September 2026. (supported by all articles)
- [● 6 SOURCES] BMW created a one‑off prototype called the iX3 Flow – Spider‑Man Brand New Day that uses colour‑shifting E Ink Prism technology on its exterior. (supported by all articles)
- [● 6 SOURCES] The BMW iX3 and BMW 5 Series Sedan appear as integrated characters in the film’s narrative. (supported by all articles)
- [● 3 SOURCES] The E Ink Prism system allows the car’s exterior panels to display dynamic colour graphics and animations on command. (supported by Memesita and other articles)
- [● 6 SOURCES] The film “Spider‑Man: Brand New Day” is scheduled for worldwide release on 31 July 2026. (supported by multiple articles)
- [○ 1 SOURCE] BMW replaces previous automotive partners Audi and Hyundai as the official vehicle partner for the Spider‑Man franchise. (supported by Memesita article)
- [● 10 SOURCES] BMW is the official vehicle partner for the 2026 Spider‑Man film “Spider‑Man: Brand New Day”. (supported by all articles)
- [● 3 SOURCES] Owners of compatible BMW models can access a Spider‑Man animation in the control display from 27 July to 10 August 2026. (supported by Japanese, Spanish, and AU articles)
- [● 10 SOURCES] Owners of compatible BMW models can activate a Spider‑Man animation on the control display from 27 July to 10 August 2026 in more than 70 countries.
- [● 3 SOURCES] BMW applied a Spider‑Man themed livery to its #24 M Hybrid V8 race car for the IMSA WeatherTech SportsCar Championship round at Road America.
- [● 9 SOURCES] The BMW iX3 and BMW 5 Series Sedan appear in the film and are integrated into its plot.
- [● 2 SOURCES] The partnership was announced by BMW senior vice‑president Bernd Körber.