BNDES and Crédito Agrícola launch new institutional campaigns

BNDES (Banco Nacional de Desenvolvimento Econômico e Social) has launched a national advertising campaign in Brazil to increase awareness of credit lines available to micro, small, and medium-sized enterprises. Developed by WMcCann, the campaign uses a 30-second film and a new jingle to illustrate how different entrepreneurs, such as pet shop owners and restaurant proprietors, can utilize bank resources for working capital or equipment upgrades.

In Portugal, Crédito Agrícola is celebrating its 115th anniversary with a new institutional campaign titled ‘O Banco de CÁ’. The campaign focuses on the institution's proximity to people, communities, and territories, utilizing real customer stories to reinforce its brand identity and long-standing history.