BNK Financial Group launches nationwide eSports Brand Day in Seoul and Busan

BNK Financial Group held simultaneous "BNK Brand Day" events on January 1 at Seoul's Roll Park and the Busan eSports stadium. The events were timed with a League of Legends Champions Korea (LCK) regular‑season match featuring the group's sponsored pro eSports team BNK FEARX. Attendees participated in fan‑focused activities such as stamp tours, mission challenges, interactive booths, and received limited‑edition BNK merchandise including sports towels and fans. Food and beverage services were also provided.

The dual‑city program was designed to extend BNK Financial's brand beyond its traditional regional banking image and to engage younger customers who are active in eSports. Organisers linked the initiative to South Korea's broader eSports industry promotion and Busan's ambition to become an "eSports capital". No specific data on customer acquisition or financial outcomes were released.