BNP Paribas launches new campaign with Andrzej Bargiel

BNP Paribas has launched a new phase of its communication campaign, titled ‘Efekt dobrych decyzji’ (The Effect of Good Decisions), an extension of its ‘Bank Dobrych Decyzji’ platform initiated in 2024. The campaign features skialpinist and entrepreneur Andrzej Bargiel as its ambassador.

Bargiel, known for skiing down major peaks such as K2, Mount Everest, and Nanga Parbat without supplemental oxygen, serves as a bridge between the bank’s retail and business segments. The campaign uses mountain landscapes as a metaphor for the journey toward goals and the consequences of strategic choices.

The initiative will run across television, radio, print, digital, and social media channels through December 2026. For individual clients, the campaign includes travel-related promotions and rewards for regular account usage. For micro, small, and medium-sized enterprises, the bank is offering improved financing conditions and fee waivers, with additional preferential services for companies with annual turnovers exceeding 8 million PLN.