BNZ Breakers announce new brand identity and vehicle partnership

The BNZ Breakers, New Zealand’s National Basketball League franchise, have announced a major brand overhaul and a new commercial partnership for the 2026-27 season.

Omoda Jaecoo has signed on as the official vehicle partner for the club. The deal includes branding on the team’s playing strip and provides a fleet of 12 vehicles, including J5 EV, J5 SHS-H hybrid, and J7 SHS-P plug-in hybrid models.

Simultaneously, the club has launched a new brand identity developed by Colenso BBDO in consultation with Haumi. The new identity is inspired by the energy of the moana (ocean) to signify a new era for the franchise. The rebranding effort includes a new jersey and a campaign film titled ‘Longshot’, which features voiceover work by UFC Champion Israel Adesanya. Chairman Marc Mitchell stated the goal is to center New Zealand basketball culture and reconnect with fans.