boAt expands international footprint into Sri Lanka and Bhutan

Indian consumer electronics brand boAt is expanding its international presence by entering the Sri Lankan and Bhutanese markets. This move is part of the company’s ‘boAt 2.0’ strategy, which aims to transition the brand from a personal audio specialist into a broader consumer technology company. The expansion follows a period of significant growth, with international revenue more than doubling in FY26.

In addition to its global growth, the company is focusing on its domestic market through the ‘Upgrade to boAt’ festive campaign. This initiative offers discounts of up to 80 percent on various products, including personal audio, smartwatches, and home entertainment systems, to encourage consumers to replace older devices during the Diwali season.