Bobby Petrino's coaching style impacts UNC Tar Heels offense

North Carolina Tar Heels players are discussing the impact of new offensive coordinator Bobby Petrino ahead of the 2026 football season. Following a season in 2025 where the offense reportedly lacked cohesion and vision, head coach Bill Belichick hired Petrino to provide direction and play-calling expertise.

Wide receivers Trech Kekahuna and Jordan Shipp have noted Petrino’s demanding and precise coaching style. Kekahuna described Petrino as being highly attentive to detail, noting that the coach expects perfection in player positioning. Shipp characterized the approach as ‘old school,’ stating that while the coach may yell, the players appreciate being pushed to the next level.

The team is currently navigating several key position battles, including a competition among players like freshman quarterback Travis Burgess to secure starting roles under Belichick.