Bob’s launches Bacon Festival with discounts in Brazil

The fast-food chain Bob’s has launched the ‘Festival do Bacon’ to celebrate International Bacon Day on August 31. Running from August 28 to August 31 at participating locations across Brazil, the promotion offers discounts of up to 20% on selected sandwiches and sides.

Specific offers include a 20% discount on the Chicken Bacon de Responsa and Bob’s Bacon de Responsa sandwiches, while the traditional Cheddar and Bacon Fries will be available at a 10% discount. To access these deals, customers must use the company’s official app and register in advance.

Marketing manager Felipe Diniz stated that the initiative aims to provide customers with more accessible prices on popular menu items. The campaign coincides with a period of growth in pork product consumption in Brazil, according to projections from the Brazilian Association of Animal Protein (ABPA).