Boca Rosa expands makeup line with 50-shade liquid foundation

Boca Rosa has expanded its makeup line with the launch of a new liquid foundation and liquid concealer. Released on October 5, the products follow the ‘50 Tons of Brazil’ concept, which aims to represent the diversity of Brazilian skin tones.

The liquid foundation is available in 50 shades, which the brand claims is currently the largest selection in the national market. The concealer is offered in 16 shades designed to match the foundation's range. The foundation features a natural matte finish, high coverage, and is water and sweat-resistant, containing ingredients such as vegetable collagen, vitamin E, and coconut water, along with SPF 30.

Founder and CEO Bianca Andrade stated that the launch reflects the evolution of the brand and its commitment to Brazilian beauty diversity. The product packaging features the brand's signature pink with metallic details, and individual shades are named after people significant to Andrade's life.