BoConcept Vietnam hosts lifestyle event in Ho Chi Minh City

BoConcept Vietnam hosted a lifestyle event titled “From Store to Story” at Victory Tower in the Phu My Hung area of Ho Chi Minh City to introduce a new experiential space. The event featured various personalities from the fashion and entertainment industries, including model Huỳnh Tú Anh, fashionista Lâm Minh, and actor Vĩnh Đam. Designer Lý Quí Khánh, who serves as Deputy General Director of Sales at AKA Furniture, hosted the event.

During the program, brand representatives discussed evolving consumer preferences in interior design. Aina Wang, a senior visual specialist for the brand, spoke on contemporary design, while David Anderberg, CEO of BoConcept Asia-Pacific, noted a shift toward functional, sustainable, and minimalist Nordic styles. Anderberg observed that modern consumers, particularly younger generations, increasingly view their homes as "healing spaces" that reflect their individual personalities and preserve emotional memories.