Bodebrown launches Smurfs-branded functional non-alcoholic beverage

Curitiba-based brewery Bodebrown has launched a new line of non-alcoholic functional beverages in partnership with the Smurfs franchise. The product, named ‘Dr. Samuel – Smurfs & Bodebrown’, is designed for children, adults, and the elderly.

The beverage is sugar-free, vegan, and gluten-free, utilizing the natural sweetness of a fruit base consisting of 21% natural blueberry and apple juice. It is fortified with a complex of vitamins including C, D, E, B1, B6, B9, and B12, as well as zinc and hop extract. The initiative aims to address micronutrient deficiencies, often referred to as ‘hidden hunger’, by providing a nutritious and appealing option for dietary reinforcement.

The product will be available with ten different collectible labels featuring Smurf characters.