Bodrum Luxury Trend: Russian Billionaires Eat Caviar from Watch Glass

A conspicuous luxury trend has emerged in Bodrum, Turkey, where ultra‑expensive watches such as Rolex and Audemars Piguet are being used as plates for black caviar. The practice, described by social‑media users as the height of ostentatious display, is said to have been started by Russian billionaires docked at Yalıkavak Marina and quickly adopted by other affluent tourists.

Observers note that the caviar is carefully placed on the watch crystal and consumed in a single bite, with individual servings reportedly costing several thousand euros. The phenomenon has sparked widespread criticism online, with many labeling it as excessive and tasteless.

The trend highlights ongoing concerns about conspicuous consumption amid broader economic challenges facing Turkey, where ordinary citizens continue to grapple with rising living costs.