Bodyfriend launches health functional food brand

Bodyfriend is expanding its business scope beyond massage chairs and healthcare robots into the health functional food market. The company has launched a new brand, 'Bodyfriend Healthcare,' to transition into a total care provider for healthy longevity.

The initial product lineup includes three specialized items: 'Muscle Fit Curcumin Gold' for muscle management, 'Joint Fit Chondroitin Mucopolysaccharide Protein 1200' for joint and cartilage health, and 'Slim Fit Diet Morosil VITA' for body fat and post-meal blood sugar management. The company plans to expand this range to six products, eventually adding items for sleep, eye health, and vitality.

Bodyfriend intends to leverage data from its approximately 1.6 million customers to offer personalized wellness solutions. Long-term strategies include integrating these functional foods with its existing healthcare robot services through a subscription-based health management model.