Bogdan Chirita appointed General Director of Coca-Cola Adria

Bogdan Chirita has assumed the role of General Director for Coca-Cola Adria. In this position, he will oversee business operations in Croatia, Slovenia, and Bosnia and Herzegovina.

Chirita brings nearly a decade of experience within Coca-Cola, having previously served as the director of franchise operations in Italy. His career also includes leadership roles in Romania, the Czech Republic, and Slovakia, focusing on revenue growth and business transformation.

Working alongside bottling partner Coca-Cola HBC, Chirita aims to implement a strategic vision centered on sustainable business growth and consumer-focused local initiatives. He succeeds Gjorgjije Hristov, who has transitioned to the role of General Director for Coca-Cola in Greece and Cyprus.