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Bollywood celebrity business and wellness expansion (2 clusters)
Bollywood celebrities drive growth in Mumbai wellness and fitness sectors
The wellness and fitness industry in Mumbai is seeing increased engagement from Bollywood celebrities. Fitness expert Namrata Purohit noted that actors Janhvi Kapoor and Sara Ali Khan have been training in Pilates with her for approximately 10 years, developing a deep understanding of movement and discipline.
Additionally, Matrix Wellness and LSN Lagree recently held a launch event in Mumbai. The event featured several industry figures, including Tiger Shroff and Disha Patani. Tiger Shroff is a co-founder of Matrix Wellness alongside his sister, Krishna Shroff.