Bologna hosts WMF 2026 AI and digital innovation summit

From June 24 to 26, 2026, BolognaFiere in Italy will host the WMF – We Make Future 2026 conference, bringing together more than 1,000 international speakers across over 90 stages. The three‑day program focuses on artificial intelligence, cybersecurity, digital marketing, fintech, health tech and robotics, with 12 dedicated AI verticals such as Machine Learning, Agentic AI and AI Commerce.

The event, organized by Search On Media Group and led by founder‑CEO Cosmano Lombardo, aims to combine technology, business and culture, and is backed by the European Commission. A key theme highlighted by participants is digital accessibility, urging designers and public services to embed inclusive features from the start to avoid legal, economic and social costs.

Start‑up arena, premium and discover stages, and a mainstage featuring policymakers, industry leaders and media figures will provide networking and training opportunities for professionals, enterprises and creators seeking to navigate the AI‑driven transformation of markets and societies.