Bon Bon Bum and J Balvin announce global candy collaboration

Colombian candy brand Bon Bon Bum, owned by Colombina, has announced a special collaboration with musical artist J Balvin. The partnership aims to produce approximately 55 million units to be distributed across 15 countries, including Colombia, the United States, Spain, Peru, Guatemala, Ecuador, and Venezuela.

The special edition features yellow packaging and sticks inspired by J Balvin’s visual style, along with his signature smiley face with lightning bolts engraved on the candy. The product maintains the brand’s traditional red candy flavor, which is noted as the artist's favorite.

Mauricio Escobar, Vice President of Market at Colombina, stated that the collaboration focuses on the concept of perseverance and the process required to achieve great dreams. The campaign connects the brand’s identity with the artist’s personal journey of working hard to achieve international success.