Bonarda wine production thrives in San Rafael, Argentina

San Rafael in Mendoza province remains the fourth‑largest producer of Bonarda grapes in Argentina, with 1,532 hectares accounting for 11.1% of the province’s Bonarda area. The 2025 harvest yielded 128,915 quintals, representing 8.2% of Mendoza’s total Bonarda output, confirming the department’s strong position in the national wine map.

The Fondo Vitivinícola Mendoza links Bonarda’s growth to shifting consumer habits. Studies show Generation Z favors moderate, fruit‑forward wines and increasingly drinks in informal settings such as gatherings after work or concerts. This trend opens space for Bonarda’s fruity profile, soft tannins and versatility with foods ranging from pizza to steak. Economic pressure and a focus on quality‑price balance have also boosted demand for single‑serve formats, exemplified by products like the Tin‑Lago Bonarda‑Malbec blend in a can. Sustainability and the expansion of individual packaging are further shaping the market.