Bonduelle Italia reorganizes food service into new Out of Home structure

Bonduelle Italia has announced a reorganization of its food service division, which has been transformed into a new ‘Out of Home’ structure. This change is part of the company’s ‘Transform to Win Together’ and ‘One Bonduelle’ strategies, aiming to integrate sales, marketing, and trade marketing functions across all product categories, including ambient, frozen, salads, and ready meals.

The new structure seeks to move beyond separate commercial channels toward a unified management approach. Salvatore Principato has been appointed Head of Out of Home, reporting to Francesco Berri, the Sell In Sales Director of Bonduelle Italia, who now oversees the new commercial organization.

The reorganization also involves Laura Bettazzoli, Marketing Director, who will incorporate Out of Home marketing activities, and Giacomo Focante, Sell Out Sales Director, who will manage Out of Home trade marketing. The sales team will operate nationwide, covering segments such as independent national clients, automated distribution, collective catering, and gastronomy chains.