Bonobos relaunches website on Shopify to enhance omnichannel experience

Menswear brand Bonobos has relaunched its website using Shopify to strengthen its omnichannel capabilities and integrate its digital and physical retail presence. The brand operates 48 physical locations, referred to as Guideshops, which are now more closely linked to the online platform.

A central feature of the relaunch is the ‘My Fit’ profile, which synchronizes customer sizing data between Bonobos.com and in-store systems. This allows retail associates to view customer sizing preferences in real time to provide personalized recommendations.

Additional technical improvements include faster checkout via Shop Pay and the ability for associates to use Shopify POS to build outfits with customers and transfer them directly to the in-store register. The new system also features a cross-channel attribution model that credits specific stores and staff for purchases made within seven days of a customer visit, whether the transaction occurs online or in person.