BonusMOVE receives European Loyalty Award for sustainable mobility

BonusMOVE, a loyalty program developed jointly by Leipziger Verkehrsbetriebe (LVB) and TAF mobile, has received international recognition at the 2026 European Loyalty Awards. The program was named ‘Highly Commended Best Loyalty Newcomer in Europe’ during an awards gala held in London on September 3.

Launched in October 2025, BonusMOVE is integrated into the LeipzigMOVE mobility platform. It aims to promote sustainable, multimodal mobility by rewarding users for utilizing various transport options, as well as local culture, trade, and gastronomy. The program competed against established loyalty schemes from diverse industries, including KFC, TUI, and Kaufland.

Steffen Palm, Head of Marketing Strategy at LVB, noted that the award demonstrates that sustainable mobility can be engaging and rewarding beyond the public transport sector alone.