Booking.com expands Genius loyalty program amid phishing scams

Booking.com’s Genius programme operates as a multi‑tier loyalty system. After three stays within two years customers reach Level 1 and receive up to 10 % off, with higher levels offering up to 20 % discounts, free breakfast and room upgrades. Hotels use the badge to gain visibility while controlling the size of the discount, turning repeat bookings into a marketing tool.

Separately, a phishing campaign impersonating Booking.com promises a €435 “cashback” reward. Victims receive emails or SMS messages containing a fake payment‑code and a link to a counterfeit login page where they are asked to enter banking details. The scheme aims to steal credit‑card information from unsuspecting travellers.