Bookoff celebrates 36th anniversary with new TV ad and 20% discount

Japan’s second‑hand book retailer Bookoff is marking its 36th anniversary with a television commercial that pairs veteran actor 清水国明 with internet personality あのちゃん, highlighting a generational gap. The ad, which began airing on August 7, features a quiz on past and current trend words and includes several short promotional videos.

To coincide with the campaign, Bookoff will run a four‑day “36th Anniversary Festival” from August 13‑16 at all stores and on its online platform. App members receive a 20 % discount on all used books (new titles excluded), and every customer who buys or sells a book receives a complimentary “あのちゃん” bookmark. The promotion is promoted nationwide through the new commercial and related online content.