BookTok community drives viral success for romance novels

The TikTok community known as #BookTok has become a powerful force in the publishing industry, driving numerous romance novels to viral success through word-of-mouth and shared excerpts. This digital trend often creates a pipeline for books to be adapted into films and streaming series.

Notable titles gaining significant traction on the platform include ‘A Court of Thorns and Roses’ by Sarah J. Maas, which serves as a popular entry point into the romantasy genre. Other viral sensations include ‘Ice Planet Barbarians’ by Ruby Dixon, ‘The Roommate Risk’ by Talia Hibbert, and ‘King of Wrath’ by Ana Huang.