Boost Mobile partners with Love Island Australia

Boost Mobile has entered a major sponsorship deal with Nine for Love Island Australia, developed in partnership with WiredCo. The collaboration integrates the telco’s ‘Works Its Arse Off’ brand platform directly into the show’s format.

As part of the partnership, contestants will use Boost-branded mobile phones to receive critical show updates, including messages regarding challenges, recouplings, and the arrival of new participants. The sponsorship also includes the ‘Heart Strips A Beat’ challenge and a five-part social media series hosted by former contestant Ross.

The campaign features a multi-channel approach, including 15- and 30-second television and broadcast video-on-demand placements, social media content, and digital out-of-home advertising via QMS. New creative assets have been developed to align the brand with the show’s themes, such as a ‘U Up?’-themed scene.