Boots to launch on TikTok Shop to expand social commerce

Boots is launching on TikTok Shop on 28 September to target younger consumers through social commerce. The retailer will debut a ‘Shopfront’ featuring a curated selection of No7 skincare and beauty products, including the Pro Artist, Good Intent, and Prime Forever collections.

The launch includes a live shopping event for the No7 brand, allowing viewers to purchase products directly during broadcasts. This initiative is part of a broader strategy to integrate physical stores, e-commerce, and social platforms into a connected shopping experience. The rollout is being managed in partnership with THG Ingenuity, with THG Commerce and THG Fulfil supporting the setup and live shopping operations.

TikTok Shop has reported significant growth in its beauty category, noting that sales through its LIVE shopping feature increased 55 per cent year on year in 2026. The platform reported that its UK beauty category grew 60% during 2025.