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Born to Dairy campaign wins Ad Age creative accolade
The Born to Dairy marketing campaign created by Dairy Farmers of Wisconsin was selected by Ad Age as one of its “13 Creative Campaigns to Know About Today,” joining brands such as Pepsi and Verizon. The campaign showcases real Wisconsin dairy farmers as the primary ambassadors, using billboards, buses, milk trucks, social media, trading cards and partnerships with local brands.
Since its launch the effort has logged more than 7 million video views, billions of billboard impressions, and thousands of positive social‑media comments. According to campaign officials it cut negative sentiment toward dairy by 80 % and helped lift overall dairy sales. Suzanne Fanning, Chief Marketing Officer of Dairy Farmers of Wisconsin, said the recognition validates the power of authentic farm‑family storytelling.
Entities
Ad Age · Born to Dairy campaign · Dairy Farmers of Wisconsin · Suzanne Fanning · Wisconsin
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The campaign has generated billions of billboard impressions. wdez.com · wxerfm.com · www.q106.com
- [● 3 SOURCES] Negative sentiment toward dairy was reduced by 80 % after the campaign. wdez.com · wxerfm.com · www.q106.com
- [● 3 SOURCES] Suzanne Fanning is the Chief Marketing Officer of Dairy Farmers of Wisconsin and created the Born to Dairy campaign. wdez.com · wxerfm.com · www.q106.com
- [● 3 SOURCES] Andrew Christenson commented on the campaign’s national recognition. wdez.com · wxerfm.com · www.q106.com
- [● 3 SOURCES] The campaign features Wisconsin dairy farmers as its ambassadors. wdez.com · wxerfm.com · www.q106.com
- [● 3 SOURCES] The campaign contributed to an increase in dairy sales. wdez.com · wxerfm.com · www.q106.com
- [● 3 SOURCES] The Born to Dairy campaign was named one of Ad Age’s “13 Creative Campaigns to Know About Today”. wdez.com · wxerfm.com · www.q106.com
- [● 3 SOURCES] Since launch, the campaign has generated more than 7 million video views. wdez.com · wxerfm.com · www.q106.com