Borna Rajić shares business advice in viral social media video

Borna Rajić, the 29-year-old son of prominent Croatian entrepreneur Luka Rajić, has gained public attention following a social media video filmed in Vienna. In the footage, influencer Andrii Holovnenko interviewed Rajić regarding his views on achieving wealth and business success.

Rajic, who noted that he works within his family's business interests spanning pharmaceuticals, logistics, and real estate, advised young people to believe in themselves, work hard, and never accept 'no' as an answer. When asked how he would handle losing all his assets, he stated that the correct approach is to 'choose a problem and solve it.'

The video has sparked discussions regarding the role of personal effort versus inherited opportunity. The Rajić family business history includes Luka Rajić's significant rise from a truck driver to the owner of Dukat, which he sold to France's Lactalis in 2007 for approximately 280 million euros.